Global Digital Video Advertising Market Size, Share, Trend, and Forecast 2022 – 2032
The Global Digital Video Advertising Market Size is to Grow from USD 53.6 Billion in 2022 to USD 553.6 Billion by 2032, at a Compound Annual Growth Rate (CAGR) of 26.3% during a projected period.
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Online video advertising, also known as digital video advertising, is a marketing tactic that uses videos to promote a particular product or service. The film can be found on a lot of news websites, social networking sites like Facebook and Instagram, mobile apps, and video games. Digital video advertising also includes online display ads that appear on websites or within applications prior to, during, or following a video broadcast. The increasing use of digital video advertising by the e-commerce industry has been one of the major drivers of the market’s robust growth. Growing technological advancements have compelled the online retail industry to invest a sizeable amount of money in order to boost corporate efficiency and attract and retain more customers.
The COVID-19 pandemic had a positive impact on the growth of the digital video advertising industry due to the high market penetration of the newest technology during the pandemic, offering a multitude of opportunities for advertisers to use this technology for advertising. While the pandemic initially caused challenges for the online advertising industry, it also created new opportunities and accelerated the adoption of digital techniques. The effects of the pandemic are still being felt globally, and the online advertising market is probably going to be essential to the recovery and growth of businesses in many different sectors in the future.
The global digital video advertising market is divided into two segments based on the type of ad: linear and non-linear. With the biggest revenue share of 38.6% over the course of the forecast period, the linear video ad segment is leading the market among these. Owing to the increasing popularity of smartphones, the linear advertising industry is growing in recognition. The increasing use of social media platforms by advertising agencies to connect with specific consumers and the preference for smartphone social media platforms over desktop ones are predicted to fuel growth in the direct advertising sector.
List of Key Companies
- SpotX Inc
- Advertise.com
- Levitate Media, LLC
- Viant Technology LLC
- Tremor International Ltd
- WebFX
- Verizon Media
- MultiVisionDigital
- Conversant Solutions, LLC
- Longtail Ad Solutions, Inc
- Legacy Pro Co LLC
- PubMatic, Inc.
Market segmentation:
By Ad Format Analysis
- Linear video ad
- Non-linear video ads
By Device Platform Analysis
- Mobile, Desktop
- Gaming Consoles
- Digital Bill Boards
- Others
Competitive analysis:
The competitive analysis section of the Global Digital Video Advertising Market research report provides a detailed study of the competitive landscape within the market. It aims to identify and assess key market players, their strategies, and their impact on overall market dynamics. Each company’s profile provides insight into its business profile, product portfolio, geographic presence, and recent developments. This information helps stakeholders to gain a comprehensive understanding of market participants and their capabilities.
In addition, competitive analysis examines the market share held by each major player and assesses their position within the market. Assessing relative market strength considers factors such as revenue, market capitalization, and market share growth over time. By understanding the distribution of market shares, industry participants can identify key players and their market power.
Browse key industry insights spread across 200 pages with 110 market data tables and figures & charts from the report on The “Global Digital Video Advertising Market Size, Share, and COVID-19 Impact Analysis, By Ad Format (Linear video ad, Non-linear video ads), By Device Platform (Mobile, Desktop, Gaming Consoles, Digital Bill Boards, Others), By End Users (Retail, E-Commerce, IT & Telecom, Media and Entertainment, Automotive, Financial Services, Consumer Goods & Electronics, Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2022 – 2032.”
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Global Digital Video Advertising Market Report aims to answer the following key questions:
- What are the main products and services offered in the market and how are they evolving to meet changing consumer demands?
- What are the key technological advances and innovations impacting the market and how will they affect the competitive landscape?
- What are the key distribution channels and marketing strategies market players employ to effectively reach their target audience?
- What are the price trends in the market, and how do prices change across different product segments and geographies?
- How will changing demographic patterns, such as age groups and income levels, affect consumer behaviour and market demand?
- What are the key cost factors and factors that influence the profitability of companies in the Global Digital Video Advertising Market?
- How will sustainability and environmental considerations affect consumer preferences and market growth in this sector?
- What are the investment opportunities and challenges for new entrants and investors looking to enter the market?
- How do government policies and regulations impact market dynamics and shape industry strategies?
- What are the current supply chain trends and challenges in the market, and how do they affect product availability and pricing?
- What are the levels of customer satisfaction and loyalty within the market, and how do market participants differentiate in terms of service quality?
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